Download Attention! This Book Will Make You Money: How to Use by Jim F. Kukral PDF

By Jim F. Kukral

Drive internet site visitors and take your small business into the future

In todays social net market, cognizance equals profit. if you direct extra recognition on-line in your model or company, you force extra long term profit. despite who you're or how small your corporation is, you could have a big impact utilizing loose web tools...provided and properly practice the newest options.

Attention! provides an academic and motivational consultant to utilizing social media to industry your model or company on-line. In 3 components, you'll realize every thing you want to understand to get off the floor and thrive within the social mediasphere, including

• The instruments, recommendations and tips to get awareness on-line and switch that focus into profit
• the idea at the back of the significance of constructing your mark at the Internet
• How different companies and participants made cash from on-line marketing

Whether you're simply beginning your online business, simply relocating it on-line, or already validated and searching to take your corporation to the following point, Attention! is the main to success.

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Extra info for Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue

Sample text

When Joe and Sue found out that they had lost their jobs, they each took a different path to finding C04 10/18/2010 16:11:28 Page 15 How Do I Become ‘‘That Guy’’? 15 a new job. Joe is one of those people who never bought into the whole social media hype. ’’ he said. ’’ Sue, however, realized long ago the power of networking online. She’s amassed hundreds of Twitter followers, and has just as many Facebook friends and LinkedIn connections. In addition, there is her blog where she has a complete resume of her skills and full contact information.

Lewis Howes was able to launch a career as a sports management consultant, highly paid speaker, and top Internet marketer C04 10/18/2010 16:11:28 Page 17 How Do I Become ‘‘That Guy’’? 17 by using social media the right way in very little time. Two years earlier, nobody knew who Lewis was, yet because of his ability to get out there and put in the time and effort needed to build his social circle, he has been able to do what would probably have taken him a million dollars and 10 years to do before.

In the soft drink business, the competitive spending is typically in the third quarter of the year, or roughly from Mother’s Day to Labor Day. So it’s very hard to get free press in that time period because the media sells a lot of ads during that time. We decided to try to get media attention after Labor Day instead. We looked at Thanksgiving, which was mostly void of marketing in the soda business. I was driving in my car one day when I had the idea that would change things for us. I immediately called my VP of Operations and told him I wanted him to make a C05 10/27/2010 15:34:30 Page 23 Can My Business Be ‘‘That Guy’’?

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