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By A. Flibbert

Trade in tradition is an leading edge examine of the way states have answered to the globalization of the movie region. fascinated with greater than movie content material or substance, the e-book exposes the continuing political and financial struggles that form cultural creation and alternate on the earth. The ancient concentration is on Hollywood's engagement with competitors and companions in prime constructing nations, Egypt and Mexico, starting with the start in their nationwide movie industries within the overdue Twenties. nation and marketplace associations advanced another way in every one context, performing like nationwide prisms to mediate foreign pageant and convey designated effects. As filmmaking has turn into a dynamic point of interest within the new financial system, trade in tradition unearths an important yet overlooked a part of the worldwide terrain.

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Extra info for Commerce in Culture: States and Markets in the World Film Trade

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What explains these different policy trajectories? The following chapters highlight crucial differences in market structures and state institutions, while ruling out leading alternative explanations. In periods when Egyptian filmmakers existed in competitive domestic markets, industry demands for protection from American imports were weak and liberal policies ensued. Changes in the institutional context, such as the expanded administrative authority of the Ministry of Culture and National Guidance in 1958, led to greater state regulation of filmmaking on noneconomic grounds and facilitated the growth of promotive cultural policies throughout the 1960s.

18 While many of the world’s cultural producers have not competed effectively with their counterparts in the United States, a liberal explanation for trade policies in this sector is no more compelling than that of realism. An efficiency-based criticism of protectionism is built on the assumption of rent seeking as the leading cause of protectionist policies. This view is persuasive in some contexts, but it cannot explain the full range of crossnational variation or policy change over time. Most significantly, it underestimates the possibility that state authorities themselves may prefer policies that are economically costly on a national level, but politically beneficial in ways other than as rent seeking.

3 Much of this work focuses on the role of societal actors as diverse as industrial sectors, individual firms, or factors of production. 4 Its key contribution includes the specification of a theory of domestic preference formation that is rooted in international variables. A second and closely related literature focuses more explicitly on the many ways in which domestic institutional contexts mediate the impact of external pressures. 5 Associated in some cases with the revival of institutional analysis that began in the mid-1980s, this work sees policy differences as resulting from domestic institutional variation.

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