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By Donghong Cheng, Michel Claessens, Nicholas R. J. Gascoigne, Jenni Metcalfe, Bernard Schiele, Shunke Shi

Technological know-how conversation, as a multidisciplinary box, has constructed remarkably lately. it's now a unique and really dynamic technological know-how that melds theoretical techniques with functional adventure. previously well-established theoretical versions now look out of step with the social truth of the sciences, and the formerly straight forward delineations and interacting domain names among cultural fields have blurred. speaking technological know-how in Social Contexts examines that shift, which itself depicts a profound recomposition of data fields, actions and dissemination practices, and the worth accorded to technological know-how and expertise. speaking technological know-how in Social Contexts is the manufactured from long term attempt that will no longer were attainable with no the examine and services of the general public verbal exchange of technology and know-how (PCST) community and the editors. for almost two decades, this casual, overseas community has been organizing occasions and boards for dialogue of the general public verbal exchange of technological know-how.

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Additional resources for Communicating Science in Social Contexts: New models, new practices

Sample text

I recently came across two small pamphlets, which I made compulsory reading for my students. They explore some implications of the extension of a market logic to everything under the sun. The titles speak for themselves: Innocent fraud and On bullshit. The pamphlets pinpoint potential risks also for science communication. 2 Risk 1: Innocent Fraud The last pen-stroke of Galbraith (2004), the American economist and commentator on public affairs, goes by the title Innocent fraud. g. ‘market system’ for ‘capitalism’) and the erosion of the critical powers of language.

The technological hold on the world is hegemonic. In technology, globalization is already achieved. There are few corners of the world without electricity, telephones or motor cars. Clearly, these are achievements on a large scale, but the student’s question remains: has all this lived up to expectations? After a successful past with only ineffective challenges from the fringes of modernism (Sieferle 1984, Touraine 1995), the equation ‘Science + Technology = Progress’ has now become dubious. Science and technology no longer produce societal progress automatically.

Although groundbreaking research results are likely to interest the media, there is great potential for scientists to be the interpreters of the day-to-day events that affect people’s everyday lives, but that potential does not seem to have been fully harnessed by either side. For a scientist to feel comfortable in the science–media dialogue, there is a need for trust between the scientist and the media contact. However, scientists believe that this trust is best achieved through face-to-face contact, which means that establishing it remains difficult.

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