Download Design: A Very Short Introduction (Very Short Introductions) by John Heskett PDF

By John Heskett

John Heskett desires to remodel the best way we expect approximately layout by means of displaying how necessary it truly is to our day-by-day lives, from the spoon we use to consume our breakfast cereal, and the automobile we force to paintings in, to the scientific gear used to avoid wasting lives.

Design combines "need" and "desire" within the type of a pragmatic item that may additionally replicate the user's identification and aspirations via its shape and ornament. This concise consultant to modern layout is going past variety and style to examine how various cultures and members customize gadgets. Heskett additionally unearths how uncomplicated items, resembling a toothpick, may have their layout converted to fit the explicit cultural habit in numerous international locations.

There also are interesting insights into how significant businesses reminiscent of Nokia, Ford, and Sony method layout. ultimately, Heskett offers us a thrilling imaginative and prescient of what layout can supply us sooner or later, displaying specifically the way it can humanize new know-how.

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Extra resources for Design: A Very Short Introduction (Very Short Introductions)

Example text

A famous study concluded that the major dialects differed mostly in pronunciation (80%), vocabulary (40%) and grammar (20%). 26 CHINESE LANGUAGE, LIFE & CULTURE However, the reliance on characters means that differences in vocabulary can be overcome just by knowing what characters make up the word. The differences in pronunciation are overstated too. A speaker of one dialect has no need to memorise the pronunciation of every word of another. The many thousands of words in a dialect are composed of only a few thousand characters.

It is similar to the Muslim idea of Allah, in that it is essentially unknowable, but it is the unifying force behind the whole of creation. The goal of the Daoist is to align himself with the flow of the Dao. Daoism has no concept of sin like Christianity or Judaism, instead it claims that human 50 CHINESE LANGUAGE, LIFE & CULTURE wrongdoing is a result of losing sight of the Dao. Daoism stresses that everything is actually a unified whole, but most people see things only from a very self-centred viewpoint.

Therefore, most Chinese are relatively unconcerned with questions about the afterlife, heaven and divine retribution. Contrariwise, when they fall on hard times, they sometimes (perhaps jokingly) ask themselves what they did in a former life to justify the hardship. China is changing rapidly. Science and knowledge of the world have expanded minds just as in other countries, also the Mao era attacked every form of traditional practice, including religion (it was regarded as mere 'superstition') but more than 2,000 years of traditional beliefs and practices could not be wiped out completely.

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