Download Design Matters: Packaging 01: An Essential Primer for by Capsule PDF

By Capsule

The nuts and bolts of potent package deal design

The layout bar is at an all-time excessive for these courageous sufficient to take part within the undefined. Today's designers needs to be transparent on the entire steps essential to create paintings that stands proud in an more and more aggressive market. regrettably, such a lot layout books in basic terms concentrate on variety, colour, and format concerns. The layout issues sequence takes a closer procedure, permitting designers to benefit not just the right way to create paintings that's aesthetically attractive, but additionally strategy-driven and smart.

This publication specializes in constructing, growing and enforcing package deal designs, whereas others within the sequence dissect brochures, emblems, courses, and letterhead structures. each one booklet deals all of the crucial details had to execute robust designs in live performance with appealing and well-crafted examples, so readers can effectively hit the mark at any time when.

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Extra info for Design Matters: Packaging 01: An Essential Primer for Today's Competitive Market

Sample text

TOUCH POINT 1 TOUCH POINT 1 What are my needs? Wants? What are my needs? Wants? Match my outfi t Say something about me Tweezers Nail clipper Trimmer Emery board C R E AT I N G TOUCH POINT 2 TOUCH POINT 2 What type? What type of tip do I need? Color nail enamel Clear coat Slant tip Square tip Point tip TOUCH POINT 3 TOUCH POINT 3 How long does it take to dry? What other features do I need? 30 seconds Maximum 1 minute 3 minutes 2-in-1 tweezers Mini tweezers TOUCH POINT 4 TOUCH POINT 4 What price?

Set your own standards, communicate them clearly, and then design a package to exceed those standards. indd 41 (RAY) Text Job No:02-01845 Title:RP:Design Matters:Packaging #175 DTP:183 Page:41 2/27/08 6:33:57 PM Criteria 1: Identification T E L L M E W H AT YO U S E E , D R. R O R S C H AC H PLANNING C R E AT I N G IMPLEMENTING Seeing is believing, right? Wrong. Seeing, feeling, hearing, smelling, and touching are worth believing. What is the first thing you see when you glance at a product on the shelf?

When you have something that decomposes, make it easy to separate from the parts that need to be recycled. This means blending cardboards and unrecyclable plastics isn’t good, but blending cardboard and bioplastics is. Keep it economically simple for the consumer. The impact is less and the reward greater. Many packages have secondary uses, but few see the value of having their branded package carry on in the life of your customer. The lite2go packaging that becomes the light with minimal assembly is a highly creative articulation of how to reuse.

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