Download DigiMarketing : the essential guide to new media & digital by Kent Wertime PDF

By Kent Wertime

A primer on new media and affiliate marketing online from ads giants, 'DigiMarketing' is a common-sense creation to the subjects of electronic media, internet affiliate marketing, and advertisements, all written in an easy, jargon-free style.

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Extra resources for DigiMarketing : the essential guide to new media & digital marketing

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Changing your orientation to serve the needs of individual customers can really pay off. In the future, as global positioning technology becomes more standard, messaging will be enhanced by more locationDigiMarketing: The New Imperative 39 specific applications. Imagine, for example, that you’re walking down the street near the local drug store and an SMS from your pharmacist reminds you that your prescription is about to expire. This is another example of how messaging can build the relationship with consumers by servicing them.

Key Implications for the Future: Video will be standard through all digital channels, including mobile and in-market media. Plus, new technology will increase interactivity through new media touch points. Effectively, all new media will be used for direct response activity. Game-Changer: New Channel Connections The next game-changer extends from the last. As myriad media channels and devices become digital, they can connect in new and inventive ways. The Media Game-Changers 15 Digital technology provides an underlying standard for a wide variety of different devices.

DigiMarketing: The New Imperative 43 This democratization of information means that consumers’ opinions are no longer shaped by a limited number of traditional news and media outlets. Diverse groups of people, scattered across the globe, easily communicate and share opinions on topics of mutual interest. Their opinions move quickly through social networking and viral pass-on. We noted these already as citizen media. Consequently, the image management process has to change dramatically, with marketers’ loss of control again a major theme.

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