By Patrick Rice
Divided into components, this consultant indicates studio vendors and photographers how you can bring up visibility, creativity, and monetary rewards within the youngster and senior portrait marketplace. the 1st part is concentrated on technical mastery, offers how one can refine one's method and stay aggressive and offering suggestion on picking the fitting electronic gear and further inventive parts like indoor and outside units, storytelling props, and classy backgrounds. the second one part is dedicated to profitable advertising and marketing recommendations which are reasonably cheap and feature a huge impact, comparable to preserving an online presence, providing unique promotions, and generating direct-mail advertising and marketing items. various advertising and marketing items from most sensible studios are incorporated as reference issues.
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Additional info for Digital Portrait Photography of Teens and Seniors: Shooting and Selling Techniques for Photographers
Right—As a contracted photographer, you may be required to shoot team photos. Image by Robert Williams. Depending on the size of the school, a studio may need to hire additional photographers or use members of their staff to provide some of the services mentioned above. It would be nearly impossible for a one-man operation to handle all of the needs of a school contract in a moderately sized to large school. School contracts are very competitive. Contact your local school(s) and ask when the current contract expires.
Promotional materials by Rice Photography. NONCONTRACT STUDIOS As a noncontract photography studio, we do not have the same access to these students and must find ways to convince students to get their portraits taken at our studio. One of the first mailings we send to students deals with the contract photographer issue. The letter, which is a modified version of one used by Robert Williams, explains the situation and the student’s options very clearly. But Do I Have to Go to Our School’s Contract Photographer?
When a student or their parent calls to set up a time for their senior photography session, we make certain that we have the correct 52 D I G I TA L P O RT R A I T P H OTO G R A P H Y O F T E E N S A N D S E N I O R S spelling of the student’s name as well as their home address. We send out two reminder postcards to each senior prior to their session. The first postcard is sent out the day after they set up the appointment, and the second is sent out just prior to the actual appointment date. Like many studios, we have a welcome sign outside the studio door that we can personalize by listing each senior’s name on the day of their session.