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By P. Haghirian

This present day Japan continues to be the second one biggest and most vital buyer marketplace on this planet. This book discusses the improvement of jap consumerism, particularities of jap client behaviour and purchaser rights, new buyer teams and rising pattern within the jap marketplace.

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Extra resources for Japanese Consumer Dynamics

Example text

Howard, D. (2009b), ‘How Are Post-crisis Consumers Adjusting? Pretty Well Actually’, Nikkei Weekly (2 November). Jansen, M. B. (2000), The Making of Modern Japan, Cambridge, MA: Harvard University Press. JETRO (1985), Selling in Japan: The World’s Second Largest Market, Tokyo: Japan External Trade Organization (JETRO). Knight, D. K. and Kim, E. Y. (2007), ‘Japanese Consumers’ Need for Uniqueness: Effects on Brand Perceptions and Purchase Intention’, Journal of Fashion Marketing and Management, 11(2): 270–80.

Quality in Japan is a property that must permeate every aspect of a product, including continuous attention to improvement. If Japanese customers are satisfied with the quality of the product a company is offering they might buy from this company again. However, if the Japanese customers are dissatisfied with the quality then they will usually never again buy a product from this company, and the reputation of the firm could be spoiled for years (Haghirian, 2010). The same attitude can be found towards services.

1994), ‘Rollenbilder im Wandel; Mann und Frau in japanischen Sozialkundebüchern von 1945 bis 1993’, in Gössmann, H. and Waldenberger, F. (eds), Japanstudien 5, Munich: Iudicium Verlag, pp. 281–309. Partner, S. (1999), ‘Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer’ (Study of the East Asian Institute, Columbia University), Berkeley: University of California Press. Saito, M. (2000), ‘The Japanese Economy’, Singapore: World Scientific Publications. Salsberg, B. (2010), ‘The New Japanese Consumer’, McKinsey Quarterly (March).

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